The tendency to segment money into virtual "buckets" in one's brain is referred to as:

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The tendency to segment money into virtual "buckets" in one's brain is referred to as mental accounting. This concept was introduced by Richard Thaler, a Nobel prize-winning economist, and refers to how people tend to treat different amounts of money differently based on how they mentally categorize it. For example, someone may be more likely to spend money from their "entertainment" budget than their "savings" budget.

The Tendency to Segment Money into Virtual "Buckets" in One's