TABLE 1-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products.
-Referring to Table 1-1, the possible responses to the question "Are you happy, indifferent, or unhappy with the performance per dollar spent on the DVD player?" result in
A) a nominal scale variable.
B) an ordinal scale variable.
C) an interval scale variable.
D) a ratio scale variable.

Question

Quizplus · Accepted Answer

The possible responses are "happy," "indifferent," or "unhappy," which can be ranked in order from most positive to most negative. Therefore, the data are measured on an ordinal scale. It is not a nominal scale because there is an order to the responses, and it is not an interval or ratio scale because there is no meaningful zero point or equal distance between the responses.

TABLE 1-1 The Manager of the Customer Service Division of a Major