TABLE 1-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products.
-Referring to Table 1-1, the possible responses to the question "What brand of DVD player did you purchase?" result in
A) a nominal scale variable.
B) an ordinal scale variable.
C) an interval scale variable.
D) a ratio scale variable.

Question

Quizplus · Accepted Answer

The possible responses to the question "What brand of DVD player did you purchase?" do not have any inherent order or numerical value, and only represent categories or labels. Therefore, they result in a nominal scale variable.

TABLE 1-1 The Manager of the Customer Service Division of a Major