TABLE 7-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products.
-Referring to Table 7-1, if a customer survey questionnaire is included in all the DVD players made and sold by the company over the past 12 months, this method of collecting data will most like suffer from
A) nonresponse error.
B) measurement error.
C) coverage error.
D) nonprobability sampling.

Question

Quizplus · Accepted Answer

Including a survey in all DVD players may lead to nonresponse error, as not all customers will return the survey, resulting in a lack of responses from a potentially significant portion of the population.

TABLE 7-1 The Manager of the Customer Service Division of a Major