O Survey Question Rating Scales Should Always Match the Type $\bullet$

o Survey question rating scales should always match the type of information being requested.
$\bullet$ Survey question should include the appropriate categorical alternatives.
o Only when you are asking a question for which you have no idea of the possible responses, survey questions should be open ended.
$\bullet$ Survey question should ask one and only one question.
o Survey questions should not be double-barreled questions--questions that are actually asking two or more questions in one.
$\bullet$ Survey question should be written at a comfortable reading level.
o Survey questions should be written with a low readability level, so that respondents will be more likely to understand and interpret questions appropriately.
-What is the difference between survey reliability/precision and survey validity?