TABLE 12-9
Many companies use well-known celebrities as spokespersons in their TV advertisements. A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent. Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson. The gender of the spokesperson and whether or not the viewer could identify the product was recorded. The numbers in each category are given below.
-Referring to Table 12-9, the calculated test statistic is
A) -0.1006.
B) 0.00.
C) 5.9418.
D) 6.1194.
Correct Answer:
Verified
Q82: TABLE 12-10
One criterion used to evaluate employees
Q82: When testing for independence in a contingency
Q83: TABLE 12-8
A study published in the American
Q84: TABLE 12-10
One criterion used to evaluate employees
Q85: TABLE 12-7
Data on the percentage of 200
Q86: TABLE 12-9
Many companies use well-known celebrities as
Q90: TABLE 12-9
Many companies use well-known celebrities as
Q91: TABLE 12-9
Many companies use well-known celebrities as
Q92: TABLE 12-7
Data on the percentage of 200
Q94: If we use the chi-square method of
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