How is social marketing different from commercial marketing?

Question

Quizplus · Accepted Answer

Social marketing uses commercial outbound marketing techniques to influence target groups to change high-risk behaviors that negatively impact them personally or society in general. The approach is to segment the market and design very specific tools to reach them and convince them to change negative behaviors. Because change is difficult, social marketing must have a long range plan and persistence in order for people to change behaviors.

How Is Social Marketing Different from Commercial Marketing