According to King and Cleland, carefully developed and written mission statements provide a basis for organizing work, departments, activities, and segments around a common purpose.

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King and Cleland believe that mission statements serve as a unifying factor for organizations, allowing them to coordinate their efforts and use their resources effectively. Therefore, a carefully crafted mission statement can provide the foundation for an organization's structure and activities.

According to King and Cleland, Carefully Developed and Written Mission