Zara's store managers place orders that reflect their localized needs. However, order fulfillment is ultimately the responsibility of the commercial team in headquarters because:
A) Store managers have no real decision rights.
B) The commercial team does not trust the store managers.
C) Store managers do not have visibility into regional demands but the commercial team does.
D) The commercial team has more direct contact with the designers and production.
E) Store managers have no access to sales information for their store.

Question

Quizplus · Accepted Answer

Store managers may not have visibility into regional demands, but the commercial team does as they have access to sales information from all stores. Therefore, they are ultimately responsible for order fulfillment to ensure that localized needs are met while also maintaining overall supply chain efficiency.

Zara's Store Managers Place Orders That Reflect Their Localized Needs