L.L. Bean is an online/catalog retail company that aggressively uses tools like instant messaging to communicate with customers regarding potential purchases and uses Facebook for branding activities. This use of technology supports which strategy?
A) IS strategy
B) Business strategy
C) Organizational strategy
D) Mission strategy
E) Social business strategy

Question

Quizplus · Accepted Answer

The use of technology, specifically instant messaging and Facebook, to communicate with customers and promote branding activities supports a social business strategy. This strategy focuses on using social media and technology to engage with customers, build brand awareness, and create a positive customer experience.

LL Bean Is an Online/catalog Retail Company That Aggressively Uses