The bargaining power of consumers can be the most important force impacting competitive advantage.

Question

Quizplus · Accepted Answer

The bargaining power of consumers refers to the ability of customers to negotiate prices, quality, and other terms with businesses. If consumers have strong bargaining power, they can force companies to lower prices or improve product quality, which can erode a company's competitive advantage. Therefore, the bargaining power of consumers is a crucial force in determining a company's competitive advantage.

The Bargaining Power of Consumers Can Be the Most Important