Market commonality can be defined as
A) the number and significance of markets that a firm competes in with rivals.
B) the number and significance of points in common a firm has with its rivals.
C) the extent to which the type of a firm's internal resources are comparable to a rival.
D) the extent to which the amount of a firm's internal resources are comparable to a rival.
E) none of the above

Question

Quizplus · Accepted Answer

Market commonality refers to the number and significance of markets that a firm competes in with rivals. It reflects the level of overlap between the markets in which a firm and its competitors operate. A higher degree of market commonality implies stronger competition and more potential for rivalry among firms.

Market Commonality Can Be Defined as