What level of bargaining power do consumers have when the products being purchased are standard or undifferentiated?
A) Marginal
B) Low
C) High
D) Negative
E) Negligible

Question

Quizplus · Accepted Answer

When products are standard or undifferentiated, consumers have a high level of bargaining power. This is because there are many substitutes available, which means that consumers can easily switch to another brand or product if they are not satisfied with the current one. This puts pressure on the seller to offer competitive prices and high-quality products to retain customers.

What Level of Bargaining Power Do Consumers Have When the Products