Chief marketing officers now spend more than 50 percent of their budget on technology to manage activities like online marketing and social media.

Name: Chief marketing officers now spend more than 50 percent of their budget on technology to manage activities like online marketing and social media.
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Question

Quizplus · Accepted Answer

This statement is true. According to a Gartner survey, in 2018, CMOs allocated 29 percent of their budget to marketing technology, compared to 22 percent in 2017. This percentage is projected to increase.

Chief Marketing Officers Now Spend More Than 50 Percent of Their