In a turbulent, high-velocity market, a lead-change strategy is best whenever the firm has the resources to pursue this approach.

Question

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In a turbulent, high-velocity market, a lead-change strategy where firms focus on becoming the leader in the market is a better approach as it helps in enhancing the firm's market share and competitiveness. However, to pursue this approach, the firm needs to have enough resources to make the necessary investments in technology, marketing, and research to surpass the existing leaders. Therefore, the statement is true.

In a Turbulent, High-Velocity Market, a Lead-Change Strategy Is Best