IKEA Group investing $1.9 billion in India to open 25 new stores between 2013 and 2018 is an example of which type of strategy?

Question

Quizplus · Accepted Answer

The strategy of opening 25 new stores in India between 2013 and 2018 is an example of market development. Market development involves introducing existing products into new markets, and IKEA is expanding its operations into India to tap into the country's growing middle class. This strategy involves investing in new markets, but it does not involve integrating forward or backward in the supply chain, or expanding horizontally into new product categories.

IKEA Group Investing $1