Which of the following is NOT a guideline for when an organization should use an unrelated diversification strategy?
A) when revenues derived from an organization's current products or services would increase significantly by adding the new unrelated, products
B) when an organization's present channels of distribution can be used to market the new products to current customers
C) when the new products have countercyclical sales patterns compared to an organization's present products
D) when an organization competes in a highly competitive and/or a no-growth industry
E) when existing markets for an organization's present products are not yet saturated

Question

Quizplus · Accepted Answer

Unrelated diversification is typically pursued when existing markets are saturated, not when they are not yet saturated.

Which of the Following Is NOT a Guideline for When