Most people would guess that more women die of breast cancer than of heart disease, even though the opposite is true. People might be misled because we hear about breast cancer quite a bit in the media. Thus, we fall victim to

Question

Quizplus · Accepted Answer

The availability bias occurs when we make judgments based on the examples or information that come to mind most easily. Since breast cancer is more frequently mentioned in the media, it is more easily available in our memory, leading us to overestimate its prevalence.

Most People Would Guess That More Women Die of Breast