Arrange the following aspects of the customer value framework in sequential order:
1)develop positioning strategy
2)develop distinctive service concepts
3)understand target consumer needs and behaviours
4)create service value propositions

Question

Quizplus · Accepted Answer

Understanding target consumer needs and behaviors is the first step in creating value for customers. Once this is established, a positioning strategy can be developed to differentiate from competitors. Then, service value propositions can be created based on the target customer's needs and behaviors. Finally, distinctive service concepts can be developed to further create value for the customer. Therefore, the correct sequence is 3, 1, 4, 2.

Arrange the Following Aspects of the Customer Value Framework in Sequential