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The Phrase 'Customers Are Asked to Buy Promises' Refers to the Fact

Question 17

Multiple Choice
The phrase 'customers are asked to buy promises' refers to the fact that:

The phrase 'customers are asked to buy promises' refers to the fact that:


A) intangible aspects are often not delivered
B) consumers try out and then select services
C) consumers cannot try out services in advance
D) intangible aspects can be quantified and measured
E) all services received are the same

Correct Answer:

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