The _________ a product or service is to __________ in advance of purchase and use, the greater the __________ for the customer.

Question

Quizplus · Accepted Answer

The correct answer is E because when a product or service is harder to evaluate in advance of purchase and use, the perceived risk for the customer increases. This is because the customer has less information on which to base their purchase decision, leading to uncertainty and perceived risk.

The _________ a Product or Service Is to __________ in Advance

The _ a Product or Service Is to __ in Advance