One of the characteristics that makes services different is that customers have a:

Question

Quizplus · Accepted Answer

Services are unique in the sense that they are typically produced and consumed simultaneously, requiring the customer to play an integral role in the production process. This means that customers have both a production role (in providing information, feedback, and input) and a consumption role (in receiving the service). Therefore, the best choice is E, which indicates that customers have both production and consumption roles.

One of the Characteristics That Makes Services Different Is That