A consumer decides she needs a haircut, so she asks a friend to tell her about her experiences at a new hairdresser.This discussion would come under which stage of the three-stage consumption model?

Question

Quizplus · Accepted Answer

In the pre-purchase stage, the consumer is actively seeking information about a product or service. In this case, the consumer is asking her friend for information about her experiences with a hairdresser.

A Consumer Decides She Needs a Haircut, So She Asks