
The Westin Stamford hotel in Singapore advertised that is was the world's tallest hotel.However, few tourists choose hotels on the basis of their height, so this effort to choose a point of difference was not __________.
A) relevant
B) distinctive
C) believable
D) a point of parity
E) sustainable
Correct Answer:
Verified
Q17: A service organisation in a business-to-consumer market
Q18: An unfocused firm offers:
A)a limited range of
Q19: A _ is a group of buyers
Q20: _ attributes are often some way down
Q21: The research involved in developing a positioning
Q23: Which kind of analysis requires an organisation's
Q24: _ analysis gives a marketing strategist a
Q25: A positioning statement can be developed that
Q26: Which of the following statements may NOT
Q27: A marketer choosing the level at which
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