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The Westin Stamford Hotel in Singapore Advertised That Is Was

Question 22

Multiple Choice
The Westin Stamford hotel in Singapore advertised that is was the world's tallest hotel.However, few tourists choose hotels on the basis of their height, so this effort to choose a point of difference was not __________.

The Westin Stamford hotel in Singapore advertised that is was the world's tallest hotel.However, few tourists choose hotels on the basis of their height, so this effort to choose a point of difference was not __________.


A) relevant
B) distinctive
C) believable
D) a point of parity
E) sustainable

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