The More __________ the Prospective Service Purchase, the More Important

The more __________ the prospective service purchase, the more important _________ are to the decision making process.

A) tangible; extrinsic brand cues
B) intangible; intrinsic brand cues
C) intangible; extrinsic brand cues
D) expensive; price discounts
E) tangible; intrinsic brand cues