For a business-to-business marketer defining segments, all of the following variables are likely to be appropriate except:

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Age is not likely to be relevant when defining business-to-business segments as it does not have a direct impact on purchasing behavior or the potential for partnerships. The other variables listed (industry types, anticipated purchasing volume, potential for alliances, profitability or potential yield) are all commonly used in B2B segmentation.

For a Business-To-Business Marketer Defining Segments, All of the Following