The acquisition of Israel Folau to the ranks of the Australian Football League in 2011 raised the question of the power of the brand.Is Folau a brand in his own right and what implication does this have in terms of the organisation's brand?

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The Answer of The acquisition of Israel Folau to the ranks of the Australian Football League in 2011 raised the question of the power of the brand.Is Folau a brand in his own right and what implication does this have in terms of the organisation's brand?

The Acquisition of Israel Folau to the Ranks of the Australian