Which of the following will assist in reconciling yield management with customer satisfaction and good will?
A)Using bundling to 'hide' discounts
B)Using service recovery to compensate for overbooking
C)Building in 'loyalty multipliers' for regular customers
D)Designing price schedules that are clear and fair
E)All of the above

Question

Quizplus · Accepted Answer

All of the options listed can assist in reconciling yield management with customer satisfaction and good will. Using bundling to 'hide' discounts can help customers feel like they are getting a good deal without feeling like they are being gouged on the base price. Service recovery can help retain customers who may have had a negative experience due to overbooking. Building in 'loyalty multipliers' for regular customers can encourage customers to continue patronizing the business even if prices fluctuate based on demand. Designing price schedules that are clear and fair ensures that customers feel they are being treated fairly and can make informed decisions about their purchases.

Which of the Following Will Assist in Reconciling Yield Management