A university business school that offers weekend and evening executive classes in addition to its normal undergraduate classes is using which of the following strategies to shift demand to match capacity?
A)Price incentives
B)Modifying time and location of service delivery
C)Varying service offerings
D)Communicating with customers
E)Stretching service capacity

Question

Quizplus · Accepted Answer

By offering weekend and evening executive classes in addition to normal undergraduate classes, the university business school is modifying the time and location of service delivery to shift demand to match capacity. This allows the school to utilize their existing resources (classrooms, professors, etc.) more effectively and efficiently. Other strategies, such as price incentives, varying service offerings, communicating with customers, and stretching service capacity, may also be used to manage demand and capacity, but they are not specifically mentioned in this scenario.

A University Business School That Offers Weekend and Evening Executive