Marketing communications in services can create problems for frontline staff if they do not ensure that there is a(n):

Question

Quizplus · Accepted Answer

Integrated marketing communications (IMC) ensures that all marketing messages are consistent and coordinated across all channels, which helps to avoid confusion and conflicting messages for frontline staff. Specialist public relations sections or functional specialists may also be helpful, but they are not as essential as having an overall IMC strategy in place.

Marketing Communications in Services Can Create Problems for Frontline Staff