Those service personnel who directly interface with customers are referred to as:

Question

Quizplus · Accepted Answer

Service personnel who directly interface with customers are commonly referred to as boundary spanners. They play an important role in representing the organization to the customer, conveying customer feedback to the organization, and ensuring customer satisfaction. Sales people and marketers may be types of boundary spanners, but not all boundary spanners are specifically sales people or marketers. Line personnel typically perform operational tasks, while staff personnel provide support functions.

Those Service Personnel Who Directly Interface with Customers Are Referred