Jim Collins (1999) suggests that the old adage 'People are the most important asset' is wrong.What does he suggest is a company's most important asset?

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Jim Collins suggests that a company's most important asset is not just people, but the right people. Having employees who are talented, motivated, and aligned with the company's values and goals is crucial for long-term success. Collins argues that companies should focus on attracting, developing, and retaining these "best people".

Jim Collins (1999) Suggests That the Old Adage 'People Are