In designing an effective service guarantee, which of the following is NOT said to create an effective service guarantee?
A)A guarantee that is easy to invoke.
B)A guarantee that is conditional.
C)A guarantee that is easy to collect on.
D)A guarantee that is meaningful.
E)A guarantee that is easy to understand and communicate.

Question

Quizplus · Accepted Answer

A conditional guarantee may lack credibility and can create confusion for customers, making it difficult to achieve the desired effect of building trust and increasing customer loyalty. The other options are all important components of an effective service guarantee.

In Designing an Effective Service Guarantee, Which of the Following