Companies engaging in 'offensive marketing' do all of the following EXCEPT:
A) emphasise attracting new customers
B) use the seven Ps to attract new customers
C) replace 'disloyal' customers who go to competitors with new customers
D) actively nurture existing customers with the aim of retention
E) actively encourage customers to switch from competitors
Correct Answer:
Verified
Q1: The Diamond of Loyalty is made up
Q2: Loyal long-term customers are not always more
Q4: The expected profit over the projected time
Q5: Economic benefits of customer loyalty often explain
Q6: Which of the following best describe(s) loyal
Q7: Reichheld and Sasser (1990) have suggested that
Q8: The cost to attract a new customer
Q9: Having details of regular customers in the
Q10: Short-term hard sell campaigns, managed for transactions
Q11: Companies have been moving from focusing on
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents