According to David Maister (1997), ________ is/are no measure of excellence, ________ or profitability.

Question

Quizplus · Accepted Answer

David Maister argues that volume (the number of customers or transactions) cannot be the measure of excellence, as it does not necessarily translate into sustainability or long-term profitability for the business. Therefore, option C is the correct choice because it reflects Maister's argument. The other choices, such as repeat customers or customer satisfaction, may be important factors for business success, but they are not directly discussed in Maister's statement.

According to David Maister (1997), ________ Is/are No Measure of Excellence