Kevin Gwinner's research shows that confidence benefits are the most important to customers in terms of value.
Correct Answer:
Verified
Q55: Customers are 'loyal to value', which means
Q56: Recent research by Fornell and his colleagues
Q57: Personal sources of information are less important
Q58: Defensive or relationship marketing is primarily concerned
Q59: The use of segmentation allows organisations to
Q61: There is more than just the financial
Q62: Consider that you run a wine club
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Q65: Is it reasonable for a firm to
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