CRM systems only provide value to the service firm and none to the customer.

Question

Quizplus · Accepted Answer

CRM systems provide value to both the service firm and the customer. CRM systems help service firms manage customer interactions and data, which can lead to better customer service and more personalized experiences for customers. This can ultimately lead to increased customer satisfaction and loyalty. Additionally, CRM systems can provide customers with access to self-service options, personalized recommendations, and other benefits that enhance their overall experience with the service firm.

CRM Systems Only Provide Value to the Service Firm and None