When Making a Decision, It Is Often More Difficult to Identify

When making a decision, it is often more difficult to identify the ______ associated with the decision because ______.

A) costs; an individual must weigh monetary costs and opportunity costs differently
B) costs; an individual should consider opportunity costs but ignore sunk costs
C) benefits; it is impossible to put a dollar value on benefits
D) benefits; individual people identify benefits while firms identify costs