Eddie's company is concerned about the recent decline in sales of one of its best-selling products. The company has decided to permanently put a group of people in charge of analyzing competitive products and determining new features that should be added to their products. All the people in this group work in the marketing department of the company. The people in this group will perform these new tasks in addition to the ones they already have. Which of the following terms would best describe the newly formed group?
A) Project team
B) Task force
C) Cross-functional team
D) Committee
E) Functional chimney

Question

Quizplus · Accepted Answer

This group is best described as a Committee because it is a permanent group formed within the marketing department to focus on specific ongoing tasks—in this case, analyzing competitive products and determining new features for their products. Unlike project teams or task forces, which are typically temporary, a committee is established for a longer duration to address ongoing issues or tasks. It is not a cross-functional team because all members are from the marketing department, and it does not represent the concept of a functional chimney, which refers to a lack of communication and cooperation between different departments.

Eddie's Company Is Concerned About the Recent Decline in Sales