Jacob, the customer relationship manager of SimplyBuyz.com, an e-commerce retailer, calls for a meeting of his team to discuss strategies to handle customer grievances effectively. Jacob seeks inputs from all his team members who come up with amicable solutions to certain grievances without being evaluated or criticized by the other team members. Which of the following approaches does Jacob adopt to invoke creativity in the process of team decision-making?
A) Team virtuousness
B) Brainstorming
C) Halo effect
D) Nominal group technique
E) Social loafing

Question

Quizplus · Accepted Answer

Jacob has adopted the Nominal Group Technique to enhance team decision-making. It involves providing team members with an opportunity to suggest as many ideas as possible without any fear of evaluation or criticism. The ideas are then discussed and evaluated by the team, and the most appropriate solution is adopted.

Jacob, the Customer Relationship Manager of SimplyBuyz