Delix Juices Co., well-known for its fruit juices with catchy names, has recently signed an agreement with Finred Books Ltd. According to this agreement, Delix Juices Co. has an outlet at each Finred store. This agreement has led to an increase in profits for both the companies as sales of both have increased. This is an example of a _____.
A) boundaryless organization
B) joint venture
C) cross-functional team
D) strategic alliance
E) co-operative structure

Question

Quizplus · Accepted Answer

This is an example of a strategic alliance, as two companies have entered into an agreement to increase profits by working together.