A first-mover advantage comes from:
A) making improvements to existing product lines.
B) being the first to exploit a niche or enter a market.
C) being the first to take a free-ride on the opportunity created by a pioneer.
D) the ability to poach trained personnel from an established business.
E) taking risks while strategizing to improve an existing market.

Question

Quizplus · Accepted Answer

A first-mover advantage comes from being the first to exploit a niche or enter a market. This provides the opportunity to establish brand recognition, customer loyalty, and develop a reputation for innovation that can be difficult for competitors to match.

A First-Mover Advantage Comes From