The executives of Dunes Inc. pay equal attention toward maximizing profits of the firm, maintaining the well-being of its employees, satisfying its customers, and preserving the environment. This indicates that Dunes Inc. uses the triple bottom line approach.

Question

Quizplus · Accepted Answer

The triple bottom line approach considers three bottom lines - economic, social, and environmental. Dunes Inc. focuses on maximizing profits (economic), maintaining employee well-being (social), satisfying customers (economic and social), and preserving the environment (environmental), which indicates the use of the triple bottom line approach.

The Executives of Dunes Inc