The marketing executives of Exphyne Inc. observes the demographics of the population at its different areas of operation. They work towards satisfying the needs and preferences of individuals belonging to various demographic groups. The factors that they analyze include age, ethnicity, income levels, and gender. This implies that Exphyne Inc. focuses on the _____ conditions in the general environment to make sales.

Question

Quizplus · Accepted Answer

Exphyne Inc. focuses on the sociocultural conditions in the general environment, which includes demographics such as age, ethnicity, income levels, and gender. Technological, legal, philosophical, and political conditions may also influence sales, but they are not directly related to demographics.

The Marketing Executives of Exphyne Inc