Brazen Inc. introduced a new line of deodorized clothes produced with natural ingredients such as flowers and fruits, to reduce the impact of the environmental hazards caused by the production of deodorants. This implies that Brazen Inc. was engaging in _____.
A) process innovation
B) business model innovation
C) product innovation
D) skimming
E) performance innovation

Question

Quizplus · Accepted Answer

Brazen Inc. introduced a new line of clothes with a different feature (deodorized with natural ingredients), which is an example of product innovation.