Which of the following scenarios best describes a process innovation?
A) A firm launching a new car model with basic features and systems
B) A restaurant where customers are allowed to order dishes after taking a sample
C) A footwear manufacturer introducing a unique range of shoes
D) A firm introducing a new software to protect computers from viruses
E) A firm changing its line of business from manufacturing eyewear to producing watches

Question

Quizplus · Accepted Answer

B) represents a process innovation because it introduces a new way for customers to interact with the service (ordering dishes after sampling), which changes the process of service delivery.

Which of the Following Scenarios Best Describes a Process Innovation