The R&D department of Meredith Inc., a tire manufacturing, discovers a new material to be used as an alternative to rubber that brings down the manufacturing costs. This allows the company to offer its products at a price lower than the market price. The newly discovered material is the company's:

Question

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The newly discovered material gives Meredith Inc. an advantage over its competitors by lowering their manufacturing costs and allowing them to offer their products at a lower price. This is a prime example of a competitive advantage. A disruptive innovation would be something that completely changes the market and can potentially push current companies out of business, while natural and environmental capital refer to natural resources and sustainability efforts. Competitive environment refers to the overall competition within the industry.

The R&D Department of Meredith Inc