Pandemonium, a software enterprise, introduced a new gaming console in a small way with stimulating features. In six months' time its popularity and its sales increased manifold. The major players in the business were overshadowed by this new gaming console. Which of the following best describes this situation?
A) Environmental capital
B) Sustainable development
C) Sustainable innovation
D) Reverse innovation
E) Disruptive innovation

Question

Quizplus · Accepted Answer

The situation described in the scenario is an example of disruptive innovation, as the new gaming console introduced by Pandemonium has not only become popular but has also overshadowed the major players in the business. Disruptive innovation refers to the introduction of a new product or service that disrupts the existing market and creates a new market, often by offering a more affordable and accessible alternative with novel features.

Pandemonium, a Software Enterprise, Introduced a New Gaming Console in a Small