In the service-system design matrix, a face-to-face loose specs service encounter is expected to have which of the following?
A) Low sales opportunity
B) Low production efficiency
C) High production efficiency
D) Low degree of customer/server contact
E) None of these choices are correct.

Question

Quizplus · Accepted Answer

Face-to-face loose specs service encounter typically involves customization and personal interaction, which may result in low production efficiency. However, it may have a high sales opportunity due to the customer's level of involvement and direct contact with the service provider. It also involves a high degree of customer/server contact.

In the Service-System Design Matrix, a Face-To-Face Loose Specs Service