This industry term refers to the practice of how a distributor strategically defines a given film and determines where, how, and to whom it is advertised.

Name: This industry term refers to the practice of how a distributor strategically defines a given film and determines where, how, and to whom it is advertised.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Positioning refers to how a distributor defines a film's market, deciding on its target audience and how it is presented to them, which is crucial for its advertising strategy.

This Industry Term Refers to the Practice of How a Distributor